Regional Senior CRM Associate

Drive regional CRM and lifecycle strategy across Asia-Pacific for a leading rewards and payments platform, shaping how customer engagement and retention scale across diverse markets. Own the vision for CRM, defining best practices, governance frameworks, and playbooks to ensure consistent, high-impact execution across countries.

Act as a strategic partner to local marketing teams, guiding the development of data-driven lifecycle campaigns aligned with regional growth objectives. Collaborate closely with product, data, and technology teams to enhance CRM tooling, automation, and personalisation capabilities at scale.

Lead performance reviews and translate insights into actionable strategies, driving continuous optimisation across engagement and retention metrics. Champion experimentation and innovation, piloting new CRM initiatives and scaling successful approaches regionally, while mentoring teams and elevating CRM capability across markets.

• 3–5 years of experience in CRM, lifecycle marketing, or campaign management

• Proven experience driving CRM initiatives across multiple markets

• Strong strategic thinking with ability to execute hands-on when needed

• Experience with CRM and marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable)

• Strong analytical skills with experience in reporting and insight generation

• Excellent stakeholder management and cross-functional collaboration skills

• Ability to manage multiple priorities across markets in a fast-paced environment