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    Insights, and frameworks for people who design and run customer experience.

    Join a community of operators building the future of customer engagement without vendor agendas.

    Fresh from the Pond

    The latest thinking on Customer Experience.

    Do you really need AI in your CDP?
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    Do you really need AI in your CDP?

    Separating real value from hype when evaluating AI powered features in Customer Data Platforms

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    Why CRM is No Longer a Marketing-Led Function?
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    Why CRM is No Longer a Marketing-Led Function?

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    This is Not AI: Unmasking the Pretenders in Martech and Customer Tech
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