CX Insights
Deep dives into the strategies shaping the future of Customer Experience.
Showing 5 of 5 articles
Feb 9, 20264 min read
Do you really need AI in your CDP?
Separating real value from hype when evaluating AI powered features in Customer Data Platforms
Devam SaxenaConfidential
120
Feb 4, 20263 min read
Why CRM is No Longer a Marketing-Led Function?
Why modern CRM roles are becoming data-driven, tech-heavy, and closer to engineering than traditional marketing
Devam SaxenaConfidential
270
Feb 4, 20265 min read
This is Not AI: Unmasking the Pretenders in Martech and Customer Tech
How to spot real AI in Martech tools and avoid being sold buzzwords disguised as intelligence
Devam SaxenaConfidential
50
Feb 4, 20265 min read
What I Look for When Hiring CRM Talent: Lessons from the Trenches
Why the best CRM professionals balance technology, data, curiosity, and empathy to drive real customer and business impact
Devam SaxenaConfidential
30
Feb 3, 20264 min read
Agentic AI in CRM: Real Innovation or Just a Rebrand?
Devam SaxenaConfidential
90