Lifecycle & CRM Lead

Own and lead lifecycle and CRM strategy for a global fintech platform, driving personalised, data-driven customer engagement across email, push, SMS, and in-app channels. Take end-to-end responsibility for CRM channel performance, aligning communication strategies with business growth and lifecycle objectives across markets.

Lead and scale a CRM team, including campaign developers and lifecycle managers, ensuring high-quality execution and continuous optimisation. Define segmentation strategies and personalisation frameworks to deliver relevant, timely, and scalable customer experiences.

Drive a strong experimentation culture by owning the CRM testing roadmap and improving key performance metrics such as deliverability, engagement, conversion, and revenue attribution. Oversee martech platforms and technical capabilities, ensuring seamless execution and optimisation.

Collaborate closely with marketing, product, and analytics teams to design integrated customer journeys, while ensuring compliance with data privacy and consent regulations across regions.

• 7+ years of experience in CRM and lifecycle marketing

• Proven experience leading CRM teams and owning channel strategy

• Strong expertise in marketing automation platforms and CRM best practices

• Deep understanding of segmentation, personalisation, and lifecycle journeys at scale

• Strong analytical skills with focus on testing and optimisation

• Understanding of data privacy regulations and consent management

• Experience managing complex, multi-channel programs

• Financial services or fintech background preferred

• Strong stakeholder management and cross-functional collaboration skills