CRM Manager
About the Job
Drive CRM strategy and customer engagement for a premium jewellery brand, with a strong focus on loyalty, retention, and customer lifetime value. Take ownership of customer lifecycle initiatives, ensuring consistent and elevated experiences across all touchpoints.
Leverage customer insights and data to inform decision-making, optimise engagement strategies, and enhance personalisation. Support the design and execution of loyalty and VIP programmes to strengthen relationships with high-value customers and improve brand affinity.
Work closely with cross-functional teams to deliver a seamless omnichannel experience aligned with the brand’s premium positioning, while continuously refining CRM initiatives based on performance and customer behaviour.
Requirements
Proven experience in CRM, customer engagement, or loyalty programmes
Strong understanding of customer lifecycle and retention strategies
Experience in luxury, jewellery, or premium retail preferred
Ability to translate data into actionable insights
Strong stakeholder management and collaboration skills
Skills & Tags
Company
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