Devam Saxena

Customer, CRM, and Loyalty leader with deep expertise in omnichannel retail, loyalty economics, martech architecture, and customer data platforms. Proven track record of designing and scaling enterprise-wide CRM, loyalty, and data ecosystems across physical retail, ecommerce, and digital channels in Asia, Middle East, and global multi-market environments. Experienced in building financially sustainable loyalty models, unifying fragmented customer data into Customer 360 platforms, and driving measurable commercial impact through lifecycle automation, personalization, and predictive analytics. Recognised for bridging business strategy, retail operations, and technology, and for leading cross-functional teams across complex, matrixed organisations.