CX Insights

Deep dives into the strategies shaping the future of Customer Experience.

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Showing 2 of 5 articles
Why CRM is No Longer a Marketing-Led Function?
Feb 4, 20263 min read

Why CRM is No Longer a Marketing-Led Function?

Why modern CRM roles are becoming data-driven, tech-heavy, and closer to engineering than traditional marketing

Devam SaxenaConfidential
270
What I Look for When Hiring CRM Talent: Lessons from the Trenches
Feb 4, 20265 min read

What I Look for When Hiring CRM Talent: Lessons from the Trenches

Why the best CRM professionals balance technology, data, curiosity, and empathy to drive real customer and business impact

Devam SaxenaConfidential
30